Women entrepreneurs can transform their business through the use of creative and digital technology. That’s the message going out from Women in Enterprise, who will be holding a special workshop next Tuesday afternoon (24th February) on the role and challenges of the digital economy for women in business.

WiE chairperson Patricia Greene says women already make a huge contribution to the local economy in terms of business, innovation and leadership. “But there is room for more, and in order to remain competitive in a time of fast-moving digital development, women in business need to be equipped to meet this challenge.”

Patricia says the session aims to show local woman business owners, leaders and professionals how to make the most of the digital revolution by showcasing how women are already succeeding in the digital economy.  “We will hear from a range of business owners and leaders in IT, financial services, HR and marketing who will share their experiences with those who are thinking of setting up a business or transforming their existing business using Digital Technology.”

The Digital Female Entrepreneurs workshop is one of the WATIFY Doubt Session taking  place as part of WATIFY: Encouraging Digital and Creative Enterprise.  It runs from 2.15pm to 4pm on Tuesday 24th February at the Dance Studio on Level 4 of the North West Regional College. Women in Enterprise say the format is a panel session debating the role and challenges for women as creative/digital entrepreneurs.

The session will be led by former Irish Times and BBC journalist Trish Hegarty of Inis Communications, who specialises in social media and digital PR.  Panel members include Patricia Greene, who owns Nolka Design, and has been providing website development, digital marketing, and graphic design solutions for the past 15 years;  Donegal-based chartered accountant Larissa Feeney who founded Ireland’s first online accounting website, the award-winning  www.accountantonline.ie ; Georgina O’ Leary, Area Leader and Director at AllState NI, who holds a Masters in Innovation and Leadership; and Digital Recruitment  expert Lynn  Jennings, who has worked in Recruitment, Software Sales and Digital Marketing Consultancy since 1997.

WATIFY is facilitated by NORIBIC in partnership with NWRC and you can register here:  http://www.derrycity.gov.uk/BusinessOpportunities/EnterpriseWeek/Registration – just select the Digital Female Entrepreneurs workshop on Tues 24th from the list.  For further information on WATIFY, go to: https://ec.europa.eu/growth/tools-databases/dem/watify/transform