PR for Your
Social Enterprise

Authentic PR with great results
to reach wider audiences effectively

MORE INFORMATION

If you would like further information about our PR Services for Social Enterprise projects please send us your details and we will be in touch shortly.

Inis Communications has a solid track record of achieving amazing results for social enterprises.

Our 2022 campaign for award-winning Donegal social enterprise, Spraoi agus Spórt, had an audience reach of 4.7m. Our 4-month campaign for this already well-established and well-known enterprise, also secured media coverage worth over €120,000.

Other key gains from this campaign included:

A 48% increase in Organic Website Traffic

Over 47% increase in the amount of time people spent on their website (Session Duration)

In addition, compared to the same period in 2021, our Mar-Jun ‘22 campaign secured:



A 1.1m rise in Press Reach

It rose to 1.2m in 2022,
up from 86.5k in 2021 Reach



A .9m rise in Online Media Reach

It rose to 1m in 2022, compared to a
2021 Reach of 35.9k



A 300,000 rise in Radio Reach

It rose to 366,000 in 2022,
compared to a 2021 Reach of 35.1k



A 745,000 rise in Twitter Reach

It rose to 1.2m in 2022
from 454.3k in 2021



A 778,000 rise in Facebook Reach

It rose to 1.2m,
up from 421.8k in 2021

Also in 2022, we ran a PR campaign for Galway social enterprise,
Bounce Back Recycling.

This campaign aimed primarily to raise their profile, but also specifically to drive more traffic to their website to increase bookings for their services. Our campaign secured the following results:

A 115% increase

in Website Users

A 107% increase

in Website Sessions

An 81.5% increase

in Page Views

A 1.3m Combined

Audience Reach

A 197,700

Radio Reach

A 22,000 Online

Media Reach

A 704,500

Press Reach

€22,600 worth of

Media Coverage secured

So, we’re more than a safe pair of hands if you need some extra help with getting your message across to bigger audiences more effectively.

Social enterprise clients include

6 Ways Our PR Can Help Your Social Enterprise

First of all, we create a customised PR Strategy for your social enterprise, working closely with your team

Then we develop a clear and detailed step-by-step Action Plan, organising tasks into a simple schedule. This helps ensure your PR campaign is fully implemented and delivered on time

Then we start work on key marketing content such as new or revised pages for your website, which cover the key messages you want to communicate.

We roll out a media campaign using expertly crafted news releases and our wide network of media contacts. We support this media work with a social media campaign plan to extend your online reach.

We can also provide graphics, videos and e.g. online project toolkits, which can be shared with your funding or operational partners and other stakeholders who may want to support you

Finally, we measure the success of your campaign using Key Performance Indicators (KPIs) like audience reach, web traffic, social media engagement, and the monetary value of the campaign.

Inis Communications has been helping community, voluntary, charity and social enterprise bodies to raise their profile effectively for over 18 years.

Check out our Case Studies to see the results we gain for our clients.

R

A Strategic Approach

Start with a PR Strategy, so you’re clear about what you want to gain from promoting your social enterprise or not-for-profit. This simple step gives you a powerful marketing resource.

R

Website Content

Quality website content communicates clearer messages. It also boosts your rankings on Google and other search engines.

R

Better Media Coverage

Good PR is a more authentic and organic way to communicate key messages than ads. Our quality news releases & effective PR will secure coverage worth far more than the cost to you.

R

Social Media

Using social media platforms strategically can raise your profile effectively and lets people know what you are about. It also promotes key selling messages from your website, and drives more traffic there.

Inis Communications director Trish Hegarty is an ex BBC and Irish Times journalist with over 18 years’ experience in PR & Communications.

Trish helps you take a strategic and practical approach to promoting your social enterprise or not-for-profit via online and traditional media.

She also offers communications support and training in key areas such as writing for websites, social media, public speaking, presentations, and crisis management .

Inis Communications have revolutionised the way we do PR. Trish brought her vast experience to the table and ensured that our funding under the ARISE project was used effectively, to highlight the hugely important role Spraoi plays in our community. She took the time to understand our mission, our vision and our values and ensured that our passion and commitment to our community shines through on every press release and social media. Trish has ensured that the brand Spraoi agus Spórt – as a leading social enterprise – is recognised both locally and nationally. We can’t recommend her highly enough. Thank you Trish.

Helen Nolan

Co-Founder & Chief Executive, Spraoi agus Spórt

Trish has provided Bounce Back Recycling with an excellent service over the last year. Her knowledge of the media is top notch which has helped us to attract a lot of media attention. She has also worked with us on our communications plan, and that has resulted in huge volumes of traffic to our social media platforms. I would highly recommend Trish and her team to anyone.

Martin Ward

Manager, Bounce Back Recycling

Use our unique Inis PR Toolkit to help create your PR campaigns

We believe PR is a core component of an effective business marketing strategy, if you are serious about growing your business. Our online Toolkit aims to make PR an accessable ‘must-have’ instead of a costly luxury.

PR Toolkit

MORE DETAILS

Client Stories

PR for Your
Social Enterprise