PR for Startups & SMEs
Good PR is an effective and affordable way of marketing your business to boost growth and profits
If you’re a small business or a recent start-up, you’re probably on a tight marketing budget.
You may lack the time and in-house skills to promote your business effectively.
Then choose PR: it’s a cost-effective and authentic way to reach bigger audiences and boost your business growth and profits
What PR can do for SMEs
Public Relations is about marketing your business through the media and online via your website and social media.
It’s not just for celebrities, political spin doctors and large corporates
PR is a cost effective, organic and authentic way to reach your target audiences
It delivers measurable results in terms of audiences reached and value for money
Check out our Case Studies to see the results we gain for our clients.
A Strategic Approach
Start with a PR Strategy, so you’re clear about where you want to take your business. This gives you a powerful marketing resource.
Quality website content communicates clearer messages. It also boosts your rankings on Google and other search engines.
Media coverage is a more authentic way to communicate. Print or online articles carry much more weight with audiences than ads.
Using social media platforms strategically can raise your business profile. It also promotes key selling messages from your website, and drives more traffic there.
Here are three examples of the kinds of results we can achieve for you with PR:
At local level:
One local news release & monitoring costing less than €300 delivered an audience reach of 600,000 and media coverage worth over €3,200 – more than 10 times the cost of the PR.
At national level:
B&B Ireland: PR for two events generated combined print, broadcast and online audiences of over 7.4 million. We secured high profile media interviews on stations and programmes such as RTE Nationwide, Morning Ireland, TVAM, RTE News, Today FM, Newstalk, and an island-wide range of local and national print and broadcast media.
At international level:
The PR we delivered for the Donegal Connect project, reached global audiences of almost 70m and secured media coverage worth over €250,000
Use our unique Inis PR Toolkit to help create your PR campaigns
Innovating online with you to develop the right public relations strategy to boost your business growth.
Module 1: PR Strategy
We work online with you to develop the right PR strategy to boost your business growth and maximise profits.
Module 2: Action Plan
We work online with you to create the tasks and schedule you need to implement your PR Strategy.
Module 3: Website Brief
We work with you online to create a detailed brief which meets your needs and budget.
Customised Training To Meet Specific Communications Needs.
PR tips and SME stories from our blog:
Even if you know your stuff inside out, you need to make time to prepare for a radio interview.
How you issue a press release is just as important as what you write in it. If you issue...
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