PR for SMEs
Good PR is an effective and affordable way of marketing your business to boost growth and profits
If you’re a small business or a recent start-up, you’re probably on a tight marketing budget.
You may lack the time and in-house skills to promote your business effectively.
Then choose PR: it’s a cost-effective and authentic way to reach bigger audiences and boost your business growth and profits
What PR can do for SMEs
Public Relations is about marketing your business through the media and online via your website and social media.
It's not just for celebrities, political spin doctors and large corporates
PR is a cost effective, organic and authentic way to reach your target audiences
It delivers measurable results in terms of audiences reached and value for money
A Strategic Approach
Start with a PR Strategy, so you’re clear about where you want to take your business. This gives you a powerful marketing resource.
Media coverage is a more authentic way to communicate. Print or online articles carry much more weight with audiences than ads.
Quality website content communicates clearer messages. It also boosts your rankings on Google and other search engines.
Using social media platforms strategically can raise your business profile. It also promotes key selling messages from your website, and drives more traffic there.
Here are three examples of the kinds of results we can achieve for you with PR:
At local level:
One local news release costing less than €300 delivered an audience reach of 600,000 and media coverage worth over €3,200 – more than 10 times the cost of the PR. News stories in the media have a bigger impact on readers than advertising does. So, it is a more authentic and organic way to get your message across.
At national level:
B&B Ireland: PR for two events generated combined print, broadcast and online audiences of over 7.4 million. We secured high profile media interviews on stations and programmes such as RTE Nationwide, Morning Ireland, TVAM, RTE News, Today FM, Newstalk, and an island-wide range of local and national print and broadcast media.
At international level:
The PR we delivered for the Donegal Connect project, reached global audiences of almost 70m and secured media coverage worth over €250,000. Engagement with the PR campaign created over 423,300 interactions. These online connections leave a legacy for projects to harness into the future.
Use our unique Inis PR Toolkit to help create your PR campaigns
We believe PR is a core component of an effective business marketing strategy, if you are serious about growing your business. Our online Toolkit aims to make PR an accessable ‘must-have’ instead of a costly luxury.
Ongoing support with website content and social media.
How We Use Our Tookit to Help Your Business
– One Example:
Our client was getting ready launch his new business in the tourism, adventure and marine sector. But he had no experience of marketing and only a small budget to promote it. Here’s how we used some of our Toolkit Modules, alongside additional PR support services, to help him:
For example, these are the tasks we did for him:
He needed good images for the website, social media and for PR purposes. So we got him some quotations and helped him secure a professional photographer. Then we organised a photoshoot which produced superb high quality pics which are still in use today.
Then we organised a PR event –which reached audiences of over 620,000 and secured newspaper and radio coverage worth over €27,000.