B&B Ireland

Case Study


The Project

B&B Ireland is the all-island body representing the B&B sector.

Their PR needs cross a wide range: creating awareness about the sector’s role in bringing visitors to Ireland; highlighting key issues affecting B&Bs; promoting B&B activity holidays and the annual B&B Ireland awards.

The Response

Inis Communications has worked with B&B Ireland for over 10 years, handling PR for launches, projects and their national awards.

We have developed an in-depth understanding of the sector’s varying needs and use our PR strategies, skills, talents and media contacts to deliver the right PR services to meet their needs.

The Results


PR for events in 2008 and 2010 generated combined print, broadcast and online audiences of over 7.4 million.

Securing high profile media interviews on stations and programmes such as RTE Nationwide, Morning Ireland, TVAM, RTE News, Today FM, Newstalk, and an island-wide range of local and national print and broadcast media.

Maintaining relationships with key travel and tourism reporters to secure ongoing media coverage from year to year.

For one launch event alone, Inis Communications secured national television, radio and newspaper coverage worth over 30 times the cost to us. The PR supplied by Trish Hegarty boosts our public profile in a much more powerful and cost-effective way than advertising could do.

Helena Healy

Chief Executive, B&B Ireland

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