Case Study

Accountant Online

The Project

Award-winning firm Accountant Online is Ireland’s first online accountancy service and was launched in 2015 by Chartered Accountant and owner, Larissa Feeney.

Inis Communications began working with them in 2014, when their online accounts service was just part of the accountancy practice but they wanted to grow in that direction.

The Response

Inis Communications developed a PR Strategy which sought to boost the business profile on a regional and national basis and beyond. Trish Hegarty drew together a creative team in 2014 to implement and support a strategy which worked to:

 

  • Develop branding and a new website for Accountant Online, which was launched in 2015: Working closely with the designer and web developer to create the right look and feel for the business and to ensure the website met the agreed specification. 
  • Raise the business profile through media and social media: PR including news releases, media interviews and social media management.
  • Seek recognition for Accountant Online’s achievements e.g. by entering awards on a local and national basis: supporting award entries with copy editing and research from 2014 to 2017.

We also worked with Accountant Online for a website relaunch in 2017. We created SEO rich content for blogs and website services pages  to enhance website traffic.

The Results

Between 2014 and 2015, sales grew by 20% and by 2016, sales growth had reached 30%. 

Website traffic grew by 300% between 2014 and 2015.  By 2016, Accountant Online ranked Number 1 in Google searches for ‘accountants online’ and number 2 for ‘online accounts in Ireland’.

Accountant Online won Best Small Practice of the Year at the Irish Accountancy Awards in 2017 and Best Medium Practice in 2018.

Trish Hegarty understood our vision for AccountantOnline from the start and Inis Communications have been instrumental in helping us grow our business. Their knowledge of social platforms and marketing is excellent. The company is professional and the quality of work is of the highest standard.

Larissa Feeney

CEO & Founder, Accountant Online

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