Website Brief
Post-pandemic, the competition for online attention has never been greater. No-one will give your site a second glance if it’s not appealing, easy to use and well written. And if you need to convert site visits to sales, the challenge is even greater.
So, you need to up your game if you want your website to boost your business…. But if you don’t have an in-house expert, how do you go about creating the website you really need?
Our Website Brief guides you towards a website with better content & higher Google rankings.
Creating a Website that Matches Your Business Needs
Most people simply rely on their web developer to tell them what they need. And this advice and expertise can be invaluable.
But the bottom line is that your web developer can create a much better site for you if YOU can tell THEM what you need. Creating a detailed brief helps you to understand and review your website needs more clearly. It also helps you to communicate them more effectively to your web developer.
How Does Our Website Brief Module Work?
This interactive tool creates a detailed brief aimed at maximising the potential for your website to boost your business.
Put simply: What does your website need to say and do and what’s the best way to achieve this? Does your website say what your customers want to know in a way they understand?
Next, we help you to identify the features and elements which will make your site easier to use. We also help you to identify the technical features needed to boost traffic and promote sales via your website.
Finally, we offer support in securing the best quotes and funding for your website redevelopment.
The Website Brief module includes:
A one-to-one online consultation session with our PR experts
Review of your existing website to see if it says & does what your customers need to know & do
List of features and elements which enhance ease of use and navigation for users
Creation of detailed website brief for the redevelopment of your site
Map of pages, sections and tabs
Brief to include technical features aimed at boosting traffic to your site
Support for seeking quotes and funding for your website redevelopment with this brief, including use of Trading Online Vouchers (TOVs)
Explore the PR Toolkit Products
The Essentials Toolkit
FULL PRICE €1,299
Introductory Offer €999
Saving €300
2 essential, robust modules to create a customised PR Strategy for growing your business, both online and offline, and a practical step-by-step plan for rolling it out.
- PR Strategy
- PR Action Plan
5 Hours of Online One-to-One Mentoring with a PR Industry Expert.
Developed by a team of Communications Experts through many years of experience in the industry.
12 months access to modules & user account.
12 months access to membership content including member-only articles, podcasts and videos.
The Planning Toolkit
FULL PRICE - €1,499
Introductory Offer €1,249
Saving €250
3 practical modules to create a customised PR Strategy & Action Plan to help grow your business, with a content map to guide your social media & website and online presence.
- PR Strategy
- PR Action Plan
- Online Content Template
Over 6 Hours of Online One-to-One Mentoring with a PR Industry Expert.
Developed by a team of Communications Experts through many years of experience in the industry.
12 months access to modules & user account.
12 months access to membership content including member-only articles, podcasts and videos.
The Full PR Toolkit
FULL PRICE - €2,299
Introductory Offer €1,949
Saving €350
This kit contains all 5 modules to address your specific strategic, planning, website, social media, online and offline PR needs.
- PR Strategy
- PR Action Plan
- Online Content Template
- Website Brief
- Social Media Campaign Plan
10 Hours of Online One-to-One Mentoring with a PR Industry Expert.
Developed by a team of Communications Experts through many years of experience in the industry.
12 months access to modules & user account.
12 months access to membership content including member-only articles, podcasts and videos.
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