Module 3:

Website Brief

Post-pandemic, the competition for online attention has never been greater. No-one will give your site a second glance it it’s not appealing, easy to use and well written. And if you need to convert site visits to sales, the challenge is even greater.

So, you need to up your game if you want your website to boost your business…. But if you don’t have an in-house expert, how do you go about creating the website you really need?

Creating a Website that Matches Your Business Needs

Many people simply rely on their web developer to tell them what they need. There’s no doubt you can get a lot of valuable input from your developer.

But the bottom line is that if you take a detailed brief to your web developer, you have a much better chance of getting the new website you REALLY need. This isn’t always the same as what someone else thinks you need.

How Does Our Website Brief Module Work?

This interactive tool creates a detailed brief aimed at maximising the potential for your website to boost your business.

We work with you online to create the brief, which will incorporate your strategic business aims and goals.

Put simply: What does your website need to say and do and what’s the best way to achieve this?

Together, we look at what changes you need to make to your site. With you, we review your existing site. Then we look at the content and features of the best websites, to compare.

Next, we help you to identify the features and elements which will make your site easier to use. We also help you to identify the technical features needed to boost traffic and promote sales via your website. Finally, we offer support in securing the best quotes and funding for your website redevelopment.

What does the Website Brief Module Include?

The cost of this module includes:


Two one-to-one online consultation sessions with our PR experts


Review of your existing website and comparison with other


List of features and elements which enhance ease of use and navigation for users


Creation of detailed website brief for the redevelopment of your site


Map of pages, sections and tabs


Brief to include technical features aimed at boosting traffic to your site


Support for seeking quotes and funding for your website redevelopment with this brief, including use of Trading Online Vouchers (TOVs)

Cost of Module