PR Strategy

So caught up in the day-to-day running of your business that you don’t get time to plan ahead?

Feel you’re not targeting the type of clients who could create bigger profits and help you grow?

Then it’s time to take a strategic approach to promoting your business using PR.

The process is simple:
You sign up here for three one-to-one online consultation sessions with our skilled experts.

We work online with you to develop the right public relations strategy to boost your business growth and maximise profits.

Frequently Asked Questions

Why Does My Business Need a PR Strategy?

PR is not just for corporates, celebrities and political spin doctors. It is a cost-effective and authentic way to reach bigger audiences and boost your business sales and profits.

PR defines how your business communicates with people: e.g. your customers and potential customers, journalists and influential key players. It uses print, broadcast, online, website and social media content to promote your business to wider audiences.

It’s a more authentic, organic way to talk to potential customers than advertising. It can deliver a bigger reach for a smaller spend, compared to other business marketing methods.

To use it effectively, you need to take a strategic approach to your PR. In a world where the competition for everyone’s attention couldn’t be greater, an expert PR approach gives you a stronger voice. This helps to secure more media coverage, bigger social media audiences and higher Google rankings for your website, to boost your business growth.

How Does the Inis exPRtise PR Toolkit Work?

The Inis exPRtise PR Toolkit is the perfect solution for smaller businesses, professional practices, public bodies and not-for-profits. It’s an innovative online system which combines over 17 years of PR experience with practical tools to guide you forward.

You’re not just buying a set of templates… You are securing the skills and expertise you need to create a realistic and practical strategy for promoting your business.

And the process is simple: you sign up here and we get in touch to book the first of your 3 sessions with us. Then we work online with you to develop the right public relations strategy to boost your business growth and maximise profits.

What’s Included in the Inis exPRtise PR Toolkit?

The cost includes:

Three one-to-one online consultation sessions with our skilled experts

Review of your business goals and aims

Assessment of current online and offline presence

Review of your target audiences

Set of selling messages which promote your business

Public Relations solutions which are customised to your business

A practical Public Relations Strategy to guide your business marketing forward

Explore the Toolkit Products

The Essentials Toolkit

MOST POPULAR

FULL PRICE €1,299

Introductory Offer €999

Saving €300

5 Hours of Online One-to-One Mentoring with a PR Industry Expert.

Developed by a team of Communications Experts through many years of experience in the industry.

2 essential, robust modules to create a customised PR Strategy for growing your business, both online and offline, and a practical step-by-step plan for rolling it out.

  1. PR Strategy
  2. PR Action Plan

12 months access to modules & user account.

12 months access to membership content including member-only articles, podcasts and videos.

The Planning Toolkit

FULL PRICE - €1,499

Introductory Offer €1,249

Saving €250

Over 6 Hours of Online One-to-One Mentoring with a PR Industry Expert.

3 practical modules to create a customised PR Strategy & Action Plan to help grow your business, with a content map to guide your social media & website and online presence.

  1. PR Strategy
  2. PR Action Plan
  3. Online Content Template

12 months access to modules & user account.

12 months access to membership content including member-only articles, podcasts and videos.

Developed by a team of Communications Experts through many years of experience in the industry.

The Full PR Toolkit

FULL PRICE - €2,299

Introductory Offer €1,949

Saving €350

10 Hours of Online One-to-One Mentoring with a PR Industry Expert.

This kit contains all 5 modules to address your specific strategic, planning, website, social media, online and offline PR needs.

  1. PR Strategy
  2. PR Action Plan
  3. Online Content Template
  4. Website Brief
  5. Social Media Campaign Plan

12 months access to modules & user account.

12 months access to membership content including member-only articles, podcasts and videos.

Developed by a team of Communications Experts through many years of experience in the industry.

Want to learn more about the
Inis Communications PR Toolkit?