Why Your Business Needs Our PR Toolkit

Innovating online: our 3-Module PR Toolkit can transform your business marketing to boost growth.

We believe PR is a core component of an effective business marketing strategy, if you are serious about growing your business. Our online Toolkit aims to make PR an accessable ‘must-have’ instead of a costly luxury.

At Inis Communications, we have over 15 years of experience in working with SMEs and professional practices. So we understand that you are under pressure with the day-to-day tasks of running your business. Perhaps you have no time to plan strategically to target audiences who can deliver the highest profits?

This is why we have developed this online public relations toolkit to help you grow your business:

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An easily accessible, efficient and practical online PR toolkit that puts you in control

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3 separate Modules which also work together to meet your business marketing needs

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Gives you access to our high levels of PR and journalism expertise

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Not just a template… we share our experience and expertise to collaborate with you every step of the way

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A transparent pricing structure – so no nasty surprises or open-ended budgets

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Creates the toolkit you need to plan and deliver authentic and organic marketing for your business

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MODULE 1: PR Strategy

We work online with you to develop the right public relations strategy to boost your business growth and maximise profits.

COST INCLUDES:

  • Three one-to-one online consultation sessions with our skilled experts
  • Review of your business goals and aims
  • Assessment of current online and offline presence
  • Review of your target audiences
  • Set of selling messages which promote your business
  • Public Relations solutions which are customised to your business
  • Review of your target audiences
  • A practical Public Relations Strategy to guide your business marketing forward
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MODULE 2: PR Action Plan

Turning your PR strategy into a step-by-plan: we work online with you to create the tasks and schedule you need to implement your Public Relations Strategy.

COST INCLUDES:

  • Two one-to-one online consultation sessions with our PR experts
  • Set of Public Relations tasks needed to deliver your PR Strategy
  • Timeline for implementing your tasks
  • Status updates, to check off completed tasks
  • Allocation of roles to team members
  • Tips on other tools which can help implement your plan
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MODULE 3: Website Brief

If you are not clear, then it’s harder for web developers to create or update the site you want. We work with you online to create a detailed brief which meets your needs and budget.

COST INCLUDES:

  • Two one-to-one online consultation sessions with our PR experts
  • Review of your existing website and a look at best practice on other sites
  • List of features and elements which enhance ease of use and navigation for users
  • Creation of detailed website brief for the redevelopment of your site
  • Map of pages, sections and tabs
  • Brief to include technical features aimed at boosting traffic to your site
  • Support for seeking quotes and funding for your website redevelopment with this brief, including e.g. Trading Online Vouchers (TOVs)
Want to learn more about the
Inis Communications PR Toolkit?