What Our PR Toolkit Can Do For Your Business
Innovating online: 5 Strategic Modules to transform your business marketing & boost growth
If you’re serious about growing your business, make PR a key element of your business marketing strategy.
PR is an authentic, organic and highly effective way to reach the audiences you need, to move your business to the next level.
With our unique and innovative online Toolkit, PR becomes an accessible ‘must-have’ instead of a costly luxury.
What our unique Toolkit Offers
An easily accessible, efficient and practical online PR toolkit that puts you in control
5 separate strategic Modules which also work together to meet your business marketing needs
1:1 Mentoring access to our high levels of PR & journalism expertise
Not just a template… we share our experience and expertise to collaborate with you every step of the way
A transparent pricing structure – so no nasty surprises or open-ended budgets
Creates the toolkit you need to plan and deliver authentic and organic marketing for your business
What gains will I make from using the PR Toolkit?
I’ll have a Simple Strategy
for Reaching Clear PR Goals
You will know what you want your business to achieve with PR and how to get there. Your strategy will be based around what you and your team can realistically achieve within the resources you have.
I’ll have Practical Actionable
Steps to Reach These Goals
You will have an easy-to-follow action plan for implementing your PR strategy. You will have a clear set of tasks and roles for you and your team to perform, based on a manageable timeline.
I’ll Know What Website Changes
I Need to Boost Business
You will gain an understanding of what changes you need to make so your website performs more effectively. You will have a detailed brief for implementing these changes.
I’ll Know What to Say on My
Website & Social Media
You will know how to create more engaging content for your website pages/posts and on your social media. You will have a detailed and relevant content map to guide you.
I’ll have a Detailed
Social Media Campaign Plan
You will learn what is involved in planning an effective and engaging social media campaign. You will have a practical, detailed but easy to follow plan, customised for your business.
I’ll have Essential & Timesaving
PR Knowledge & Tools
You will benefit in knowledge and confidence from our 1-to-1 mentoring, saving time on training which does not meet your needs. You can adapt your toolkit templates to meet future needs.
Who created the PR Toolkit & why?
The PR Toolkit was created by media & PR expert Trish Hegarty to offer tailored solutions and strategies to help small businesses grow. Our toolkit is also ideal for public sector projects, social enterprises and not-for-profits on a tight budget. It provides a clear, focussed and practical path, customised to your specific business or project needs.
With each of our Toolkit products you’ll get 1:1 expert PR coaching. So, you will gain from our many years of first hand media and PR experience and expertise.
Explore the Toolkit Products
The Essentials Toolkit
FULL PRICE €1,299
Introductory Offer €999
Saving €300
2 essential, robust modules to create a customised PR Strategy for growing your business, both online and offline, and a practical step-by-step plan for rolling it out.
- PR Strategy
- PR Action Plan
5 Hours of Online One-to-One Mentoring with a PR Industry Expert.
Developed by a team of Communications Experts through many years of experience in the industry.
12 months access to modules & user account.
12 months access to membership content including member-only articles, podcasts and videos.
The Planning Toolkit
FULL PRICE - €1,499
Introductory Offer €1,249
Saving €250
3 practical modules to create a customised PR Strategy & Action Plan to help grow your business, with a content map to guide your social media & website and online presence.
- PR Strategy
- PR Action Plan
- Online Content Template
Over 6 Hours of Online One-to-One Mentoring with a PR Industry Expert.
Developed by a team of Communications Experts through many years of experience in the industry.
12 months access to modules & user account.
12 months access to membership content including member-only articles, podcasts and videos.
The Full PR Toolkit
FULL PRICE - €2,299
Introductory Offer €1,949
Saving €350
This kit contains all 5 modules to address your specific strategic, planning, website, social media, online and offline PR needs.
- PR Strategy
- PR Action Plan
- Online Content Template
- Website Brief
- Social Media Campaign Plan
10 Hours of Online One-to-One Mentoring with a PR Industry Expert.
Developed by a team of Communications Experts through many years of experience in the industry.
12 months access to modules & user account.
12 months access to membership content including member-only articles, podcasts and videos.
Inis ExPRtise PR Toolkit?
Explore the Individual Modules
MODULE 1: PR Strategy
WHAT IS INCLUDED?
- Three one-to-one full hour online consultation sessions with our skilled experts
- Review of your business goals and aims
- Assessment of current online and offline presence
- Review of your target audiences
- Set of selling messages which promote your business
- Public Relations solutions which are customised to your business
- Review of your target audiences
- A practical Public Relations Strategy document to guide your business marketing forward
MODULE 2:
PR Action Plan
Turning your PR strategy into a practical step-by-step plan: we work online with you to create a manageable tasks list and schedule to implement your Public Relations Strategy.
WHAT IS INCLUDED?
- Two one-to-one full hour online consultation sessions with our PR experts
- Turning your PR Strategy into a practical guide to action
- Includes the breakdown of tasks needed to deliver your PR Strategy
- Timeline for implementing your tasks
- Status updates, to check off completed tasks
- Allocation of roles to team members
- All in one flexible Action Plan document which you can update as you go
- Tips on other tools which can help you implement your plan
MODULE 3:
Website Brief
Our Website Brief will guide you towards a website with better content & higher Google rankings. If you know what your website should be saying and doing, then it’s easier for web developers to create the site you want. We work with you to create a detailed brief to meets your needs & budget.
WHAT IS INCLUDED?
- Two one-to-one 45 minute online consultations with our PR experts
- Review of your existing website and a look at best practice on other similar sites
- A focus on creating a website which says what your customers need to know and on making it easier for them to find you
- List of features and elements which enhance ease of use and navigation for users
- Creation of detailed website brief for the redevelopment of your site
- Map of pages, sections and tabs
- Brief to include technical features aimed at boosting traffic to your site
- Support for seeking quotes and funding for your website redevelopment.
MODULE 4:
Online Content Template
Do you struggle with what to say online to best promote your business? We work with you using this interactive tool, to create a content map for your websit, digital and social media.
WHAT IS INCLUDED?
- Two one-to-one 45 minute online consultation sessions with our experts
- Review of your existing PR, website, digital and social media content
- Creation of a customised interactive tool to map your future content
- We tell you where to find the content you need both in-house and externally
- Map to encompass website and social media platform needs
- We show you how to create your own customised news & information feeds to find relevant content quickly
- An outline schedule for posting of content to website and social media
- Tips and shortcuts for finding and creating quality content
MODULE 5:
Social Media Plan
Do you need a Social Media Campaign Plan which takes the hard work out of planning and preparing your posts more effectively? Working online with you, we use this interactive tool to create a detailed campaign plan for rolling out across your social media platforms.
WHAT IS INCLUDED?
- Two one-to-one full hour online consultation sessions
- Developing a strategic approach to social media campaigns
- Creating a clearer picture of the target audiences you need to address and engage
- Reviewing your existing content resources, such as website pages, blogs, links/urls, photographs, graphics and video
- Identifying any potential needs for new resources to support your campaign, such as landing pages and graphics
- Creation of a customised interactive schedule to map your campaign, week by week or month by month
- Incorporates key selling messages and the best ways to illustrate them
- Showing you how to use tags and hashtags strategically
- Tips and shortcuts for finding and creating quality content
3 ways PR can help your Business
Investing as little as €500 could secure you media coverage worth over €20,000
Our quality website content can boost your website’s Google rankings
Our campaigns have reached global audiences of over 70 million
Inis Communications PR Toolkit?