What our PR Toolkit Can Do for Your Business

Innovating online: our 5-Module PR Toolkit can transform your business marketing to boost growth.

If you are serious about growing your business, make PR a key element of your business marketing strategy.

PR is an authentic, organic and highly effective way to reach the audiences you need, to move your business to the next level.

Our online Toolkit aims to make PR an accessible ‘must-have’ instead of a costly luxury so we have developed a unique online public relations toolkit to help you grow your business.

What our unique Toolkit Offers

An easily accessible, efficient and practical online PR toolkit that puts you in control

5 separate Modules which also work together to meet your business marketing needs

1:1 Mentoring access to our high levels of PR & journalism expertise

Not just a template… we share our experience and expertise to collaborate with you every step of the way

A transparent pricing structure – so no nasty surprises or open-ended budgets

Creates the toolkit you need to plan and deliver authentic and organic marketing for your business

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Who created the PR Toolkit & why?

The PR Toolkit was created by media & PR expert Trish Hegarty to offer tailored solutions and strategies to help small businesses grow. It provides a clear, focussed and practical path, customised to your specific business needs.

With each of our Toolkit products you’ll get 1:1 expert PR coaching. So, you will gain from our many years of first hand media and PR experience and expertise.

Explore the Toolkit Products

The Essentials Toolkit

MOST POPULAR

FULL PRICE €1,299

Introductory Offer €999

Saving €300

5 Hours of Online One-to-One Mentoring with a PR Industry Expert.

Developed by a team of Communications Experts through many years of experience in the industry.

2 essential, robust modules to create a customised PR Strategy for growing your business, both online and offline, and a practical step-by-step plan for rolling it out.

  1. PR Strategy
  2. PR Action Plan

12 months access to modules & user account.

12 months access to membership content including member-only articles, podcasts and videos.

The Planning Toolkit

FULL PRICE - €1,499

Introductory Offer €1,249

Saving €250

Over 6 Hours of Online One-to-One Mentoring with a PR Industry Expert.

3 practical modules to create a customised PR Strategy & Action Plan to help grow your business, with a content map to guide your social media & website and online presence.

  1. PR Strategy
  2. PR Action Plan
  3. Online Content Template

12 months access to modules & user account.

12 months access to membership content including member-only articles, podcasts and videos.

Developed by a team of Communications Experts through many years of experience in the industry.

The Full PR Toolkit

FULL PRICE - €2,299

Introductory Offer €1,949

Saving €350

10 Hours of Online One-to-One Mentoring with a PR Industry Expert.

This kit contains all 5 modules to address your specific strategic, planning, website, social media, online and offline PR needs.

  1. PR Strategy
  2. PR Action Plan
  3. Online Content Template
  4. Website Brief
  5. Social Media Campaign Plan

12 months access to modules & user account.

12 months access to membership content including member-only articles, podcasts and videos.

Developed by a team of Communications Experts through many years of experience in the industry.

Explore the Individual Modules

pr-strategy

MODULE 1: PR Strategy

We work online with you to develop the right public relations strategy to boost your business growth and maximise profits.

COST INCLUDES:

  • Three one-to-one full hour online consultation sessions with our skilled experts
  • Review of your business goals and aims
  • Assessment of current online and offline presence
  • Review of your target audiences
  • Set of selling messages which promote your business
  • Public Relations solutions which are customised to your business
  • Review of your target audiences
  • A practical Public Relations Strategy document to guide your business marketing forward
pr-action-plan

MODULE 2:
PR Action Plan

Turning your PR strategy into a step-by-plan: we work online with you to create the tasks and schedule you need to implement your Public Relations Strategy.

COST INCLUDES:

  • Two one-to-one full hour online consultation sessions with our PR experts
  • Turning your PR Strategy into a practical guide to action
  • Includes the Public Relations tasks needed to deliver your PR Strategy
  • Timeline for implementing your tasks
  • Status updates, to check off completed tasks
  • Allocation of roles to team members
  • All in one flexible Action Plan document which you can update as you go 
  • Tips on other tools which can help implement your plan
website-brief

MODULE 3:
Website Brief

If you are not clear, then it’s harder for web developers to create or update the site you want. We work with you online to create a detailed brief which meets your needs and budget.

COST INCLUDES:

  • Two one-to-one 45 minute consultations with our PR experts
  • Review of your existing website and a look at best practice on other similar sites
  • List of features and elements which enhance ease of use and navigation for users
  • Creation of detailed website brief for the redevelopment of your site
  • Map of pages, sections and tabs
  • Brief to include technical features aimed at boosting traffic to your site
  • Support for seeking quotes and funding for your website redevelopment.
online-content-template

MODULE 4:
Online Content Template

Do you struggle with what to say online to best promote your business? We work with you using this interactive tool, to create a content map for your website and social media.

COST INCLUDES:

  • Two one-to-one 45 minute online consultation sessions with our experts
  • Review of your existing PR, website, digital and social media content
  • Creation of a customised interactive tool to map your future content
  • Template to include list of internal and external sources for content
  • Map to encompass website and social media platform needs
  • Creation of customised news and information feeds for your external content
  • Outline schedule for posting of content to website and social media
  • Tips and shortcuts for finding and creating quality content
social-media-plan

MODULE 5:
Social Media Plan

Working online with you, we use this interactive tool to create a detailed campaign plan for rolling out across your social media platforms.

COST INCLUDES:

  • Two one-to-one full hour online consultation sessions
  • Developing a strategic approach to social media campaigns
  • Creating a clearer picture of the target audiences you need to address and engage
  • Reviewing your existing content resources, such as website pages, blogs, links/urls, photographs, graphics and video
  • Identifying any potential needs for new resources to support your campaign, such as landing pages and graphics
  • Creation of a customised interactive schedule to map your campaign, week by week or month by month
  • Incorporates key selling messages and the best ways to illustrate them
  • Tips and shortcuts for finding and creating quality content

3 ways PR can help your Business

Securing Media Coverage

Investing as little as €500 could secure you media coverage worth over €20,000

Quality Website Content

Our quality website content can boost your website’s Google rankings

Global Audience Reach

Our campaigns have reached global audiences of over 70 million

Want to learn more about the
Inis Communications PR Toolkit?