inis-exPRtise

Explore the Individual Modules

pr-strategy

MODULE 1: PR Strategy

We work online with you to develop the right public relations strategy to boost your business growth and maximise profits.

WHAT IS INCLUDED?

  • Three one-to-one full hour online consultation sessions with our skilled experts
  • Review of your business goals and aims
  • Assessment of current online and offline presence
  • Review of your target audiences
  • Set of selling messages which promote your business
  • Public Relations solutions which are customised to your business
  • Review of your target audiences
  • A practical Public Relations Strategy document to guide your business marketing forward
pr action strategy plan

MODULE 2:
PR Action Plan

Turning your PR strategy into a practical step-by-step plan: we work online with you to create a manageable tasks list and schedule to implement your Public Relations Strategy.

WHAT IS INCLUDED?

  • Two one-to-one full hour online consultation sessions with our PR experts
  • Turning your PR Strategy into a practical guide to action
  • Includes the breakdown of tasks needed to deliver your PR Strategy
  • Timeline for implementing your tasks
  • Status updates, to check off completed tasks
  • Allocation of roles to team members
  • All in one flexible Action Plan document which you can update as you go
  • Tips on other tools which can help you implement your plan
website brief planning

MODULE 3:
Website Brief

Our Website Brief will guide you towards a website with better content & higher Google rankings. If you know what your website should be saying and doing, then it’s easier for web developers to create the site you want.  We work with you to create a detailed brief that meets your needs & budget.

WHAT IS INCLUDED?

  • Two one-to-one 45 minute online consultations with our PR experts
  • Review of your existing website and a look at best practice on other similar sites
  • A focus on creating a website which says what your customers need to know and on making it easier for them to find you
  • List of features and elements which enhance ease of use and navigation for users
  • Creation of detailed website brief for the redevelopment of your site
  • Map of pages, sections and tabs
  • Brief to include technical features aimed at boosting traffic to your site
  • Support for seeking quotes and funding for your website redevelopment.
online content PR template

MODULE 4:
Online Content Template

Do you struggle with what to say online to best promote your business? We work with you using this interactive tool, to create a content map for your website, digital and social media.

WHAT IS INCLUDED?

  • Two one-to-one 45 minute online consultation sessions with our experts
  • Review of your existing PR, website, digital and social media content
  • Creation of a customised interactive tool to map your future content
  • We tell you where to find the content you need both in-house and externally
  • Map to encompass website and social media platform needs
  • We show you how to create your own customised news & information feeds to find relevant content quickly
  • An outline schedule for posting of content to website and social media
  • Tips and shortcuts for finding and creating quality content
social-media-plan

MODULE 5:
Social Media Plan

Do you need a Social Media Campaign Plan which takes the hard work out of planning and preparing your posts more effectively? Working online with you, we use this interactive tool to create a detailed campaign plan for rolling out across your social media platforms.

WHAT IS INCLUDED?

  • Two one-to-one full hour online consultation sessions
  • Developing a strategic approach to social media campaigns
  • Creating a clearer picture of the target audiences you need to address and engage
  • Reviewing your existing content resources, such as website pages, blogs, links/urls, photographs, graphics and video
  • Identifying any potential needs for new resources to support your campaign, such as landing pages and graphics
  • Creation of a customised interactive schedule to map your campaign, week by week or month by month
  • Incorporates key selling messages and the best ways to illustrate them
  • Showing you how to use tags and hashtags strategically
  • Tips and shortcuts for finding and creating quality content