I’m delighted to be speaking at Donegal Enterprise Week 2020 at the gteic@kilcar Fiontarlann, this Thursday 5th March at 7.15pm.  This event is organsied by Westbic and is titled: Using PR, Marketing & An Gaeilge to Promote Your Gaeltacht Business.

I’m first up in the evening and will be offering practical advice to Gaeltacht business owners about ‘Targeting online Irish and English-speaking audiences.’

Learning Lessons from #LoveDonegal Day

One of the case studies I will focus on is #LoveDonegal Day 2019 – including #DúnnanGallAbú agus an Gaeilge. I had the privilege of doing the PR and Marketing for Donegal Connect 2019, so I created and delivered #LoveDonegal Day as part of that project.

The overall results of #LoveDonegal Day are pretty well known at this stage – with a global audience reach of over 33.5m. Less well known, however, is that we also achieved some great results for hashtag #DúnnanGallAbú” despite the many variations used on the day!

Targeting Irish Language Audiences

The ‘As Gaeilge’ hashtags for #DúnnanGallAbú had a Reach of 5.7m, with over 38,000 Interactions and a Buzz of 1,500. That’s a phenomenal audience for any minority language to reach globally in one short campaign. But it also serves as a reminder that there is a significant Irish language audience out there. This audience can and should be targeted and developed by Gaeltacht businesses, using An Gaeilge to reach them.

Practical PR Tips

However, I will also be using my PR and journalism experience to share some practical tips with Gaeltacht businesses. I’m a former BBC and Irish Times journalist and I set up Inis Communications in 2004. Based in Inishowen, I offer PR, social media, digital content, mentoring, and training services. Our clients have included: Fáilte Ireland, Foyle Port, City and County Councils, voluntary sector projects, and a range of private sector SME’s across the island, the UK and Europe.

I will be delivering some practical training on how to improve your online content for web and social media, and increasing your level of engagement.

You can book online here for this event. Alternatively, call Carmel Ní Eochaidh at 074 9738333 or email her at chaughey@westbic.ie to reserve your place.

Building a brand & selling globally

The event will also be addressed by Meg O’Gara of Megnificent Creative. Meg will talk about ‘Harnessing technology and creativity: Building a brand & selling globally.’

Meg is a creative vintage loving designer & illustrator who is best known as Megnificent Creative. She offers a range of creative online services from graphic design for print & web, to bespoke illustrations for personal or business use and loves sprinkling creativity wherever she goes. Meg is co-author of the newly published book, ‘The Mammy Handbook’.

Trading Online Voucher scheme for Gaeltacht businesses.

The final speaker of the evening is Micheál Mac Giolla Easbuig of Údarás na Gaeltachta. He’ll offer advice on the Trading Online Voucher scheme for Gaeltacht businesses.

Micheál Mac Giolla Easbuig is Regional Manager of Údarás na Gaeltachta in the Donegal Gaeltacht with responsibility for the delivery and implementation of the Údarás strategic development plan in the region. Micheál has extensive experience in enterprise development, in community development and in promoting Irish language and cultural activities having worked with Údarás na Gaeltachta for the past 19 years.